At Jan van As, we are committed to sustainable fishing practices and continuously strive to inspire our customers with innovatieve products. We are proud to introduce Danish Salmon, a pioneer in land-based salmon farming. Since January, this environmentally friendly salmon has been a valuable addition to our assortment. What makes Danish Salmon unique is its forward-thinking approach, which not only elevates fish quality but also helps preserve our oceans.

Why Land-Based Salmon is the Future

The challenges of traditional fisheries such as overfishing and damage to marine ecosystems call for sustainable solutions. Danish Salmon adresses these challenges by farming salmon on land using an innovative Recirculating Aquaculture System (RAS). The technology ensures:

• 99% water recycling: Water is continuously filtered and reused, minimizing water usage and preventing pollution. 
• Full environmental control: The salmon is raised in clean tanks without the risk pf diseases like sea lice, which are common in traditional open-net farming. 
• Zero discharge into ecosystems: The closed system prevents harm to surrounding nature. 

In addition, the farm runs entirely on renewable energy sources such as wind, solar, and hydropower. The entire process process from farming and harvesting takes place on just one square kilometer. This allows for complete traceability and ensures every step of production meets the highest standards. Thanks to this unique approach, Danish Salmon not only reduces its ecological footprint but also delivers salmon of exceptional quality. 

Partnership between Jan van As & Danish Salmon

At Jan van As we seek products that meet the highest standards of quality while contributing to a better world. Danish Salmon aligns perfectly with our vision of making responsible choices that support the preservation of our oceans. By promoting land-based farming, we help reduce the pressure on wild fish stocks and protect vulnerable ecosystems.